Cam'ron Explains How $120K 'It Is What It Is' Investment Turned Into $20M Deal
05/27/2024 23:27 in News

Cam’ron has shared the story behind his success in sports media by elaborating on his journey from rap to podcasting.

During a discussion panel at Black Enterprise’s 2024 Disruptor Summit earlier this month, the Dipset MC looked back on how he kickstarted It Is What It Is in 2023.

“I did three–four episodes by myself,” he began. “I actually invited Ma$e to be a guest on the show and he was like, ‘Yo man, this is really dope — do you want to go half on it?’ And I’m like, ‘Yeah, we can go half, let’s do it.’

“He didn’t even have to put any money up, but he was willing to. I probably did four episodes, maybe five, and they offered me a million dollars and I was like, ‘No.’ And then we got to probably 10 episodes and it got up to like three million dollars, and I was like, ‘Oh, we got something here.'”

He continued: “We actually did 35 episodes, so we did a deal, but I probably spent a $127,000 ’cause I just kept shooting and shooting, and Ma$e had this number in his head […] When it got to like six million dollars, I was like, ‘Ma$e we got to— it doesn’t make sense to not do the deal.’

“And he had a real number in his head. He’s like, ‘Cam, we got to [wait],’ so we end up doing [a] $20 million deal.”


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